When Bad Bunny was announced as the Super Bowl halftime performer, critics predicted backlash. He’d be too Spanish. Too political. Not “American” enough. The assumption was that in a country this polarized, cultural borders were fixed – and he stood on the wrong side of them.
Instead, one of the largest audiences in National Football League history tuned in. Streams surged. Album sales climbed. Millions of viewers who didn’t understand every lyric found themselves moving anyway.
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